Press Release - March 2009

ANAHEIM - While Coke and Pepsi explore replacing artificial sweeteners in beverages with all-natural sugar substitutes, a small Vermont company has introduced an all-natural, zero-calorie sweetener that's the first to actually look and taste like sugar.

Nuva (www.sweetnuva.com) contains no sugar or calories, and its main ingredient, the sweetest part of the natural Stevia leaf, has been used as a sweetener for centuries.

What sets Nuva apart from other all-natural, low-calorie sweeteners on the market is its taste and feel. During numerous studies and focus groups, consumers picked Nuva over other artificial and natural sweeteners because it looks and tastes like sugar, and doesn't have any bitter aftertaste.

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